A MEANINGFUL PROJECT THAT IS BOTH CULTURALLY INSPIRING AND NOURISHES THE COMMUNITY!
LOVE AT MID-AUTUMN CHARITY CAMPAIGN 2024
Thanks to everyone's generous support, we raised $65,000 for Scarborough Health Network and the Fête Chinoise Cultural Foundation. A heartfelt thank you to all our sponsors, key supporters, ambassadors, and committee members who joined us at Scotiabank North Tower to mark Love at Mid-Autumn 2024. Click below to view more photos from the event!
Photo by Alex Lam for George Pimentel Photography
Dedicated to celebrating cultural heritage and giving back to the community, Fête Chinoise’s annual Love at Mid-Autumn Charity Campaign has donated over a net of $150,000 to Canadian charities to date (Markham Stouffville Hospital, SickKids Foundation, and the Holland Bloorview Kids Rehab Hospital).
The Charity Campaign is returning for the 4th year, and we invite you to be a part of it.
Mooncakes hold a special place in Chinese tradition and are usually eaten during the Mid-Autumn Festival (中秋節). Celebrated when the moon is at its fullest on the 15th day of the eighth month of the Chinese lunar calendar, this festival represents completeness, family unity, and reunion. Inspired by our Eastern roots, this year we're creating something unique for all to cherish, preserving tradition and heritage.
THE DESIGN
A love letter to Hong Kong's Neon Lights, this year's tin is a collector’s item brimming with nostalgia and cultural heritage! The 2024 collectors’ mooncake tin design is inspired by the vibrant night view of the streets of Hong Kong's cherished neon lights, emblematic of city life, which symbolise a period of societal progress and economic prosperity. Each light represents not only the shop or business but also the craftsmanship, calligraphy and expertise to bend light tubes into the myriad of configurations that made the streetscape so very special. This phenomenon of Hong Kong’s iconic neon lights is explored in our 2024 Design Annual.
While neon lights are gradually being supplanted by LED technology, the design of the 2024 mooncake tin celebrates the legacy of the heritage, resonating with diaspora communities worldwide. Every sign that is illustrated onto this tin montage was done by pen and ink, in multiple layers to capture the complex structure of a neon light's construction, allowing us to create the intricate embossing, texture and visual sparkle.
IN EACH MOONCAKE GIFT SET YOU’LL RECEIVE:
A special campaign brochure that doubles as a greeting card with space to write a message
A limited edition collector’s tin, designed by PALETTERA
4 full sized heart-shaped mooncakes baked by Saint Germain, made in Canada
The latest edition of the Fête Chinoise Design Annual
Special offers from our sponsors and partners
A brochure that doubles as a greeting card, with space to write a message
All presented in an luxurious paper gift bag
OMNI TV Interview | August 30th, 2024
OMNI TV Coverage | September 16th, 2024
THank you to our fabulous sponsors
bakery partner
DESIGN Partner
Official Automotive Partner
Financial Services Partner
Corporate Partner
Hospitality Partner
Community PartnerS
media partnerS
Major Supporters
The Acs Family
Allen Huang
Best Deal Graphics Printing
Blue Whale Capital Realty Inc.
Century 21 Atria Realty Inc.
Congee Queen Restaurant Group
David Maung & Family
Fiona Cheung & Max Cheung
Genuine + Gencan Real Estate
The Hunt Family Charitable Foundation
Ichiban Asian All You Can Eat
iLLUME FILMS
Dr. Joseph J.K. Ma - Veritas Laser/ Vision Correction
KYLEMORE
Mabel Sin & Orson Sharpe
Markham Centre Financial Services Inc.
Michael Chung
Petit Potato
Qeelin Yorkdale
Raymond Yu & Deborah Lau-Yu
Royal Bank of Canada
Sam Yeung HomeLife New World Realty
Sisi Liu
A GIFT THAT KEEPS GIVING
In 2024, our mission to Move Culture Forward continues. 100% of net proceeds from mooncake sales will benefit two charitable entities: the Fête Chinoise Cultural Foundation and Scarborough Health Network.
Fête Chinoise Cultural Foundation is a charitable fund that focuses on lifting the community through Chinese culture in Canada. The funds raised will be donated to Canadian charities whom we will work with to create beautiful cultural moments and to bring world class art, exhibitions and initiatives to Canada from Asia and other parts of the world.
Scarborough Health Network (SHN) treats one of Canada’s most diverse communities, made up of 59% new Canadians and 74% who are visible minorities. With high numbers of culturally-prevalent diseases, SHN is uniquely positioned to address and promote equitable healthcare for Scarborough and beyond. Through the Love, Scarborough campaign SHN Foundation has inspired the support of generous donors, volunteers, and community members to upgrade our hospitals to match the exceptional quality care provided within. SHN has done more than anyone thought possible with less than anyone could imagine. Together we can imagine what we could do with more.
Grand prize generously sponsored by
The Grand Prize includes a luxurious weekend getaway for four in a two-bedroom bi-level suite at the Park Hyatt Toronto, our official Hospitality Partner, complete with a decadent breakfast at JONI Restaurant.
Love at Mid-Autumn Committee Group Photo. Left to right: Berlyn Lai, Karen Nguyen, Kitty Chan, Lisa Fang, Mabel Sin, Victor Lee, Deborah Lau-Yu, Isabella Wong, Fiona Cheung, Max Cheung, Cynthia Wong, Lina Wang, Larry Lau. Absent: Michael Chung, Genuine Lam, Dr. Joseph Ma, Nadine Chang, Patricia Sun. Photography: Ikonica Images.
2024 CAMPAIGN COMMITTEE
Berlyn Lai
Cynthia Wong
Deborah Lau-Yu
Fiona Cheung
Genuine Lam
Isabella Wong
Dr. Joseph Ma
Karen Nguyen
Kitty Chan
Larry Lau
Lina Wang
Lisa Fang
Mabel Sin
Max Cheung
Michael Chung
Patricia Sun
Victor Lee
Campaign Ambassadors
Skye Chan
Eva Chin
Juliette Louie
Jennifer Ni
Ishie Wang
Justin K Wong
Wallace Wong
PROJECT HISTORY
In 2021, during COVID lockdowns, this pilot initiative raised $40,000 net for the Mental Health & Wellness Program at Markham Stouffville Hospital. In 2022, we donated $50,000 net to the SickKids Foundation in support of the Ukrainian Paediatric Assistance Fund and the Herbie Fund. Last year in 2023, we donated $60,000 to Holland Bloorview Kids Rehab Hospital to support children with disabilities and complex medical needs and their families. We delivered our original signature heart-shaped mooncakes to over 900 families across the country. It was a passion-driven design project in a challenging time. We spread love and hope to confronted anti-Asian racism with a beautiful concept that celebrates the diversity and inclusiveness of our country.
2023 Campaign
In support of Holland Bloorview Kids Rehab Hospital
2022 Campaign
In support of SickKids Foundation
2021 Campaign
In support of Markham Stouffville Hospital Foundation
