Fête Chinoise responds to Dolce & Gabbana Incident

It is with great disappointment that we respond to the issue at the heart of the Dolce & Gabbana incident yesterday. The campaign was a huge step backwards in terms of Chinese and Asian representation at-large. This image of a mute, quiet, docile, uneducated and childish Chinese individual is exactly the opposite of what we expect of global brands when they seek to portray Chinese culture.

We aspire to see more appreciation for non-Western cultures in non-stereotypical ways. This is why Fête Chinoise exists — to present a refreshing light on Chinese culture that is cultivated, refined, and meaningful. Join the momentum to cultural appreciation with us! 🙋🏻‍♀️🙋🏻‍♂️

我們由衷地對昨天的 Dolce & Gabbana 事件表示深深的失望。該品牌的廣告策略在代表中國上，展現了巨大的文化退步。他們所宣揚的無聲，安靜，順從，粗魯且幼稚的中國人形象正好與我們所期待的全球品牌應刻畫的中國文化完全相反。

我們渴望能以嶄新的，不帶偏見的眼光來欣賞非西方的文化。這也是Fête Chinoise存在的原因 - 我們希望為人們提供一個欣賞中文文化的平台，並展現出其深厚高雅的特質。請與我們一起藉此契機，發現中華之美。