In a blaze of publicity, Tsang quit the company that was his creative home for the past twelve years to leap again into the unknown. His latest venture is Azuki, the digital brand known for its collection of 10,000 NFTs on the decentralized Ethereum blockchain. As its name implies, Azuki are little red beans disguised as youth culture rebels who skate the Internet. They are outsiders, prone to taking risks, and alarming the Establishment, much like NFTs themselves, a pandemic-era phenomenon sold in virtual marketplaces, using the same blockchain ledger technology as cryptocurrencies.

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