Posts tagged qixi
2024 Qixi: The Chinese Valentine’s Day Gift Guide 七夕禮物精選

Taking place every year on the seventh day of the seventh month of the Lunar calendar, Qixi falls on Saturday, August 10th this year. To help you find the perfect way to express your love, we’ve curated a selection of exquisite gifts that capture the spirit of this romantic occasion. Scroll down to discover items that will make your Qixi celebration truly unforgettable!

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GUCCI re-imagines Qixi with Campaign Shot by Leslie Zhang in Shanghai

To celebrate Qixi Festival (the original Chinese Valentine’s Day) for 2021, Gucci has launched a unique collection named Gucci Les Pommes. We were inspired by the campaign art direction and imagery and are delighted to share and discuss all the details in their storytelling. Photographed by the incredible Leslie Zhang and directed by Zhuzi, the special dedicated campaign, named ‘How We Met’ features a group of characters including singer—member of WayV and SuperM—Lucas and supermodel Xiaowen Ju in Shanghai. The story centers around the gradual coming together of girls and boys in the iconic Chinese city.

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