GUCCI re-imagines Qixi with Campaign Shot by Leslie Zhang in Shanghai

To celebrate Qixi Festival (the original Chinese Valentine’s Day) for 2021, Gucci has launched a unique collection named Gucci Les Pommes. We were inspired by the campaign art direction and imagery and are delighted to share and discuss all the details in their storytelling. Photographed by the incredible Leslie Zhang and directed by Zhuzi, the special dedicated campaign, named ‘How We Met’ features a group of characters including singer—member of WayV and SuperM—Lucas and supermodel Xiaowen Ju in Shanghai. The story centers around the gradual coming together of girls and boys in the iconic Chinese city.

Art and Fashion, Current AffairsDeborah Lau-YuJuly 27, 2021gucci, fashion, qixi, celebration, Branding, chinese festival, Photoshoot, leslie zhangComment

The Peony: Emperor of Flowers 牡丹花系列

Enjoy these pages of majestic creations and be inspired for your next special occasion, or for your home and office. Brighten up your space as we head into winter with these floral arrangements.

Art and FashionFête ChinoiseNovember 5, 2020Florist, PhotoshootComment

Exploring the Ethereal – The Work of Lillian Liu

Other than a photographer, Lillian Liu is also a musician, a model, and a muse to so many. Read on to learn about how Lillian’s heritage and upbringing feeds into her art.

Art and FashionFête ChinoiseNovember 3, 2020PhotoshootComment

Fête Pulse with Tina Lee

Taiwanese-born Content Creator shares why her heritage is important to her and how creating unique portraits has motivated her during the quarantine.

Personal StoriesFête ChinoiseAugust 4, 2020Digital Content Creator, Taiwan, Photoshoot, Personal StoriesComment

Journey To Creation

Lawyer and Model Yinsey Wang shares her journey and experience of an unforgettable Chinese-inspired photoshoot.

Art and FashionFête ChinoiseJuly 13, 2020Art, fashion, Photoshoot, traditionComment

Sustainability, Community, and Fighting for Justice

Miss Canada 2012, former BC Director of the Joy Smith Foundation, and feminist, Tara Teng, was born into two dominant cultures and was born for community. Learn more about her story.

Guest UserMarch 8, 2020Sustainability, Community, Personal Stories, Photoshoot, RecommendedComment