Special Festive Greetings from Buick to Celebrate Mid-Autumn Festival
SPONSORED BY BUICK CANADA
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This year, Buick Canada celebrates this important cultural moment through a collaboration with multiple local Chinese-owned businesses, and partnerships with Chinese-Canadian influencers by encouraging them to share their stories of Mid-Autumn Festival and Chinese heritage with the greater Canadian community. Readers also have a chance to win one of four prizes that include a set of Buick mooncakes and a premium dining experience (value of $400) at either Yu Seafood Yorkdale (for Greater Toronto Area winners) or Quan Jude 1864 (for Greater Vancouver Area winners). The mooncakes feature a motif on its chocolate coloured tops, its floral pattern provides a modern-traditional look — almost echoing the spoke design on the wheels of the Buick Enclave and are paired with the brand's emblem.
photography: CHRISTIE VUONG
Buick took a modern approach to the flavours of the mooncakes, breaking away from traditional flavours and choosing Chocolate and White Chocolate Raspberry for an east-meets-west palate. For readers who have the Fete Chinoise Design Annual in hand, you will have experienced the stunning visual imagery from our editorial at Yu Seafood Yorkdale, "Designing a Contemporary Feast for Mid-Autumn Festival". Now, for Torontonians, you have a chance to win a prize to taste it in person and if you haven't visited yet, you may soon have a reason to set foot inside the luxuriously designed restaurant.
Image: Buick (Buick Envision Avenir)
Within the General Motors portfolio, Buick is also the #1 female brand within the group in Canada and the US. The brand has partnered with many popular influencers who represent strong and resilient female leaders in the Canadian community such as Olympic Champion Tessa Virtue and duo influencer-entrepreneurs Cat & Nat.
Image: Buick (Buick Enclave Avenir)
Buick also supports the growth of STEM education to build the next generation of leaders and innovators while ensuring that all kids and young adults have access to mentorship in this field, especially kids from the underrepresented and diverse groups. Their marketing and community efforts, much like this Mid-Autumn campaign are very specific, making an impact for focused areas of need and representation.
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The Buick portfolio consists of a full lineup of SUVs including the Encore, Encore GX, Envision and Enclave. For readers looking for the most opulent choice within the brand, the Avenir sub-brand is the highest expression of Buick luxury and everything is thoughtfully designed around the consumer.
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HOW TO ENTER BUICK'S MID-AUTUMN CONTEST
To enter Buick's contest, one must submit their most unforgettable Mid-Autumn Festival Celebration through the contest entry form for a chance to win the Ultimate Mid-Autumn Festival Experience*.
PRIZING INCLUDES:
1 box of custom Buick mooncakes
A premium dining experience ($400 dinner gift certificate to a pre-selected Chinese restaurant (Yu Seafood Yorkdale in the GTA and Quan Jude 1864 in GVA)
*No purchase necessary. Contest open only to age of majority residents of Greater Toronto Area and Greater Vancouver Area, Canada. Starts Sept 1/22 (11:00 a.m. EST) and ends Sept 11/22 (11:59 p.m. PST). Four prizes available consisting of 1 box of Buick-branded desserts plus a $400 voucher for a family dinner (max 4 people) at a premium Chinese restaurant in the GTA (for two GTA winners) or the GVA (for two GVA winners). ARV $500 CAD. Limit 1 entry per person. Skill-testing question required. Odds depend on number of eligible entries from the GTA or GVA as applicable. Enter online and full contest rules via QR code at the BuickCanadaOfficial WeChat account or at https://mp.weixin.qq.com/s/dd4yJarHdCtRv-eyDkjEfQ
RESTAURANTS:
Lastly, greetings for a Happy Mid-Autumn Festival from the Buick Canada Team!
To learn more, visit: www.buick.ca
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